Murdoch to give subsciption services a go
The 7 o’clock news on Channel 4 this evening ran a story about the future of online journalism, and how, if Rupert Murdoch has his way, we will soon have to pay to read the news online. He claims the current market system for online news is ‘malfunctioning’ and hemorrhaging money at a dangerous rate.
This is due to poor advertising standards, according to Murdoch. Murdoch’s company News Corp, is suffering a loss in profitability that is probably the driving force behind this idea.
Personally I believe that this will only succeed if all the news sites were to turn to subsciptions at the same time. Murdoch claims he will begin a subsciption service on one of his British online news sites (The Times, The Sun), but I think he will soon find a diminishing user base as his readers flock to one of the other free news sites
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